Why Do You Need a Website?

10 Reasons Why Your Business Needs a Web Site

1. Saves money
   How much do you spend a month on communicating with your customers? You can save money on printing and postage costs for brochures, flyers, specials, newsletters, and other mailings. Once you print it, it's out of date. You may be like most small businesses and limit your communication because of these costs. We have the experience of developing and maintaining over 500 web sites. Because you get UNLIMITED CHANGES with all web site packages, we can use our experience of what works to help your business grow.
2. Always available
   Your website is available 24 hours a day, 7 days a week. When you are unable to answer the phone, you can be sure that your web site is available to answer your customers' questions for you.
3. Saves time
   The time that you would have spent on the phone answering customers' questions can now be used to invest in growing your business.
4. Convenience for customers
   Using the Internet to search for businesses and products is much easier and faster than any time in the past. Millions of searches are done everyday and it is commonplace for businesses to find their next supplier over the web.
5. Provides greater exposure
   Your web site will be visible to all your potential and current clients. You will no longer be tied to the limited geographic exposure of local advertising. Your customers won't need to visit your office or retail outlet to see example of what you offer nor will they need a brochure or other marketing materials mailed to them.
6. Say so much more
   You can say so much more on a web site than you could in any print advertisement, billboard, brochure or TV/radio advertisement. There are no space restrictions or time restrictions on a web site, so you can say as much as you want.
7. Inexpensive, effective advertising
   Your customers will have a better knowledge of your products or services, as they are able to research your products or services in their own time, instead of having to rely on a furiously paced TV or radio ad to gather the information they need.
8. Fulfils your brand promise
   With a professionally designed web site that is an extension of your brand, your site becomes part of the experience of doing business with you. A professional image online will separate you from the competition as the supplier of choice. Todays' potential customer is going to the web first to verify credibility, location and what a business offers. You are on a level playing field with the big corporations. If your web site looks professional and theirs does not, you will get the business.
9. Creates measurable results
   A web site allows you to track the number of visits and where they came from, e.g. an online advertisement or search engine. It can record the number of enquiries or online sales in the case of an ecommerce site, thus producing a ratio of enquiries to visitors which gives the conversion rate. With this information you can take steps to improve this ratio and increase sales.
10. It is easier to test new ideas.
    The web allows you the quickest medium for publishing new ideas. With a content management system attached to your site you can create and publish new content within minutes at no cost. Within minutes new visitors to your site will tell you if your message is working or not. Additional tweaks to perfect your message can be carried out easily thus allowing you to test your ideas before committing to an expensive print campaign.

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